Structure your vision. Systemize your brilliance. Scale with intention.
A 2-Day Experience to Engineer Your First $100K Growth Plan
Whether you're building your first six-figure system or realigning what already works, this isn’t about starting from scratch. It’s about building a visibility engine that finally fits how you lead.
HURRY DAY 1 STARTS IN:
Live July 31st & August 1st
4PM–7PM EST / 1-4 PM PT / 6-9 AM AEST (next day)
VIP Q&A: 7–8 PM EST (VIPs ask questions. All can attend.)
FOR THE ENTREPRENEUR WHO’S DONE
BUILDING FROM BURNOUT
Build a Business That Supports Your Vision-Not Just Your To-Do List
Join us (Carrie & Heather) for THE SHIFT BEGINS™—a 3-day immersive experience designed to help you map a scalable, Spirit-aligned growth system...
So your business stops running on duct tape, delay, and half-finished funnels and finally starts moving with clarity, structure and sustainable momentum.
FOR THE VISIONARY ENTREPRENEUR WHO’S READY TO
Build a Business That Supports Her Voice, Not Just Her To-Do List
Join us (Carrie & Heather) for The Shift Begins™—a 2-day strategic reset designed to help you map a clear, soul-aligned visibility system,
So your business stops running on hustle, guesswork, and half-finished funnels.
This isn’t about doing more.
It’s about doing it with rhythm, clarity, and strategy that reflects how you lead.
The Shift Begins™ is a 2-Day Strategic Experience
Designed to Help You Reset, Realign, and Build a Business That Feels as Aligned as It Grows
Because scaling should feel clear, not chaotic
and strategy should support your peace, not compete with it.
If You’re Ready To Stop Second-
Guessing And Finally Lead Like a CEO…
This isn’t just another “challenge.” It’s your turning point.
Here’s what we see in too many coaches, consultants, and creative experts:
You are hustling for progress—
but doing it without a clear system, or sustainable strategy.
You know you’re meant for more…
but your business still feels duct-taped together.
You're constantly toggling between overthinking, burnout, and starting over (again).
THE SHIFT BEGINS™ is your
3-day reset.
We’ll walk you through our proven growth framework so you can finally:
Get clear on what you’re building—and why it matters
Design a strategy that honors your values and your revenue
goals
Stop spinning and start scaling with focus and confidence
The best part?
This isn’t theory. It’s built for real business models, real pivots, and real momentum—whether you’re rebuilding from a plateau or preparing to rise into your next level.
The best part?
This isn’t just theory. It’s built for real businesses, real pivots, and real momentum, whether you’re in a rebuild season or gearing up for the next level.
If You’re Ready to Stop Second-Guessing and Start Building with Clarity…
This isn’t just another “challenge.”
It’s your reset.
Let’s be honest: Most coaches, creatives, and consultants aren’t struggling because they’re lazy or unfocused.
They’re struggling because they’re hustling for progress with no sustainable system behind it.
You know you’re meant for more...
However, your business continues to feel duct-taped together. You’re toggling between burnout, brilliance, and starting over... again.
THE SHIFT BEGINS™ is your 2-day strategic reset.
We’ll walk ydzou through our proven growth framework so you can finally:
Get clear on what you’re building—and why it matters
Design a strategy that honors your values and your revenue
goals
Stop spinning and start scaling with focus and confidence
The best part?
This isn’t theory. It’s built for real business models, real pivots, and real momentum—whether you’re rebuilding from a plateau or preparing
to rise into your next level.
The best part?
This isn’t just theory. It’s built for real businesses,
real pivots, and real momentum, whether you’re
in a rebuild season or gearing up for the next
level.
JOIN CARRIE & HEATHER TO...
Step Into the CEO Role Your
Business Has Been Waiting For
sWith the Structure, Strategy, and Spirit to Scale with Clarity—Not Chaos
Carrie Rene Thomas
CO-FOUNDER, BECOMING IRRESISTIBLE |
VISIBILITY ENGINEER | BRAND PSYCH STRATEGIST
Carrie is the creative force behind Becoming Irresistible
and the Visibility Suite™, helping women entrepreneurs
design growth systems that reflect their purpose, not
just their pressure. She blends branding, psychology,
and AI- powered strategy to help clients finally feel
seen and scalable.
Heather Rosson
CO-FOUNDER, BECOMING IRRESISTIBLE |
SYSTEMS STRATEGIST | LEADERSHIP MENTOR
Heather is the structure to Carrie’s spark, a powerhouse
strategist who helps visionary entrepreneurs turn chaos
into clear steps, systems, and sustainable momentum.
With a background in education, leadership, and team
development, she brings the roadmap to every room.
Carrie Rene Thomas
CO-FOUNDER, BECOMING IRRESISTIBLE | VISIBILITY ENGINEER |
BRAND PSYCH STRATEGIST
Carrie is the creative force behind Becoming Irresistible and the Visibility
Suite™, helping women entrepreneurs design growth systems that reflect their purpose, not just their pressure. She blends branding, psychology, and AI-powered strategy to help clients finally feel seen and scalable.
Heather Rosson
CO-FOUNDER, BECOMING IRRESISTIBLE | SYSTEMS STRATEGIST
| LEADERSHIP MENTOR
Heather is the structure to Carrie’s spark, a powerhouse strategist who helps
visionary entrepreneurs turn chaos into clear steps, systems, and sustainable momentum. With a background in education, leadership, and team development, she brings the roadmap to every room.
3 REASONS WHY YOU CAN'T MISS
Build A Business
That Supports Your
Life (Not The Other
Way Around)
Ditch the hustle hamster wheel.
It’s time to structure your business
or freedom, fulfillment, and real
momentum, so you’re no longer
stuck choosing between revenue
and alignment.
Turn Your Offers
Into Growth
Systems That
Actually Convert
You don’t need more content.
You need a system that sells the
right offer to the right people, with
messaging that cuts through the
noise and structure that doesn’t
rely on you 24/7.
Lead With
Confidence, Clarity,
and Conviction
You already have what it takes. In
this challenge, you’ll reclaim your
voice, refine your strategy, and
step into leadership with a growth
map designed around your goals,
not someone else’s blueprint.
Build A Business
That Supports Your
Life—Not The Other
Way Around
Ditch the hustle. Burn the hamster wheel.
It’s time to structure your business
for freedom, fulfillment, and real
momentum—so you’re
no longer stuck choosing between revenue and alignment.
You get to have both.
And we’ll show you how.
Turn Your Offers
Into Growth
Systems That
Actually Convert
You don’t need more content.
You need a system.
A system that sells the
right offer to the right people—
with messaging that cuts through the
noise and structure that doesn’t
rely on you 24/7 to work.
Let's build that.
Lead With
Confidence, Clarity,
& Conviction
You already have what it takes.
This challenge will help you reclaim your voice, refine your strategy, and
step into leadership with a growth
map built around your goals—
not someone else’s blueprint.
This is where your way finally works.
What You’ll Learn During
Kickoff: The Clarity Shift™
Set the Foundation for Growth that Moves with You Before we build strategy, we start with identity. In this session, we’ll reset how you see your voice, your role as a leader, and the way clarity actually works—so you stop waiting for permission and start building from conviction.
You’ll learn:
The 3 internal patterns that sabotage momentum (and how to shift them fast)
Why you’ve been circling clarity—and what to do instead
How to plant your flag with one offer, one message, and one clear growth path
You’ll walk away with a visibility mindset reset and the foundational shift that unlocks everything else. Because when clarity lands, strategy sticks.
Unlocking the Growth Grid:
Map Your 6-Figure Ecosystem
On Day 1, we’ll walk you through the real engine behind sustainable revenue in purpose-led businesses—and uncover where you’ve been unintentionally leaking money, energy, and momentum.
You’ll learn:
Identify the 3 core drivers of your growth system
Pinpoint where your content and offers are misaligned (and exactly how to fix it)
Apply the new economy rules for building trust faster—with less noise
You’ll walk away with a custom Growth Grid Map™— so you know exactly what to focus on next... and what to finally release.
Offer Engineering:
Make It Irresistible
On Day 2, we step into the strategy lab to break down the anatomy of offers that actually convert—without over-delivery, burnout, or guesswork.
You’ll learn how to take what you already do…
and dial up the desire, clarity, and value.
You’ll get:
The Irresistible Offer Filter™—so you never second-guess your price or positioning again
Real-time offer tune-ups that show you what works and why
A proven framework to test, tweak, and confidently scale your signature solution
Walk away with a custom growth map that shows you exactly what to focus on next, and what to ignore.
Systems That Sell
While You Sleep
This is where we help you step into CEO mode.
You’ll learn how to set up visibility + nurture
systems that sell for you, even when you’re offline,
unplugged, or focused on other things.
We’re covering:
Content that builds demand without burning
you out
Automation that still feels human
Tools + templates to make your back-end do
the heavy lifting
By the end of Day 3, you’ll see exactly how to run a
business that grows without you carrying all of it on
your back.
The Alignment Shift:
Decide, Lead, Expand
This final day is about integration. We’re bringing everything together- offers, systems, content, and mindset- so you can move forward with clarity, confidence, and conviction.
What we’ll cover:
Visibility vs. Leadership (and how to do both)
Scaling with intention, not stress
Creating a bold, aligned growth plan for the
next 90 days
You’ll leave this day not just inspired, but activated.
Kickoff: The Clarity Shift™
Set the Foundation for Growth that Moves with You Before we build strategy, we start with identity. In this session, we’ll reset how you see your voice, your role as a leader, and the way clarity actually works—so you stop waiting for permission and start building from conviction.
You’ll learn:
The 3 internal patterns that sabotage momentum (and how to shift them fast)
Why you’ve been circling clarity—and what to do instead
How to plant your flag with one offer, one message, and one clear growth path
You’ll walk away with a visibility mindset reset and the foundational shift that unlocks everything else. Because when clarity lands, strategy sticks.
Unlocking the Growth Grid™
Map Your 6-Figure Ecosystem
On Day 1, we’ll walk you through the real engine behind sustainable revenue in purpose-led businesses—and uncover where you’ve been unintentionally leaking money, energy, and momentum.
You’ll learn how to:
Identify the 3 core drivers of your growth system
Pinpoint where your content and offers are misaligned (and exactly how to fix it)
Apply the new economy rules for building trust faster—with less noise
You’ll walk away with a custom Growth Grid Map™— so you know exactly what to focus on next... and what to finally release.
Offer Engineering:
Make It Irresistible
On Day 2, we step into the strategy lab to break down the anatomy of offers that actually convert—without over-delivery, burnout, or guesswork.
You’ll learn how to take what you already do…
and dial up the desire, clarity, and value.
You’ll walk away with:
The Irresistible Offer Filter™—so you never second-guess your price or positioning again
Real-time offer tune-ups that show you what works and why
A proven framework to test, tweak, and confidently scale your signature solution
This is about more than copy.
It’s about clarity that sells.
Systems That Sell
While You Sleep
This is where we help you step into CEO mode.
You’ll learn how to set up visibility + nurture
systems that sell for you, even when you’re offline,
unplugged, or focused on other things.
We’re covering:
Content that builds demand without burning
you out
Automation that still feels human
Tools + templates to make your back-end do
the heavy lifting
By the end of Day 3, you’ll see exactly
how to run a business that grows
without you carrying all of it on
your back.
The Alignment Shift: Decide, Lead, Expand
This final day is about integration. We’re bringing everything together- offers, systems, content, and mindset- so you can move forward with clarity, confidence, and conviction.
What we’ll cover:
Visibility vs. Leadership (and how to do both)
Scaling with intention,
not stress
Creating a bold, aligned growth plan for the next 90 days
You’ll leave this day not just inspired, but activated.
The Real Question Is…
How Much of the Growth Curve
Are You Willing to Claim?
Because the clarity, structure, and momentum you’ve been circling?
It’s already within reach.
Now it’s about showing up to meet it.
Take a look Around...
Whether you’re a coach, consultant, or service-
based founder—you can feel it: the shift is here.
Business is changing.
The old strategies aren’t working.
And the online space is louder, faster, and more saturated than ever.
But here’s the truth:
There’s a massive opportunity for entrepreneurs who are ready to grow with intention, not just hustle harder for sales.
The online knowledge economy is projected to hit $11.7 billion by 2032.
But most business owners won’t see their slice of it—because they’re still building from burnout, not alignment..
THE SHIFT BEGINS™ helps you:
Align your offers to what people actually want
Build systems that sell sustainably
Grow from clarity, not chaos
This is your moment to stop surviving—and start scalling with soul.
THE REAL QUESTION IS...
How Much of the Growth Curve
Are You Willing to Claim?
Because the clarity, structure, and momentum you’ve been circling?
It’s already within reach.
Now it’s about showing up to meet it.
Take a look Around...
Whether you’re a coach, consultant, or service-
based founder—you can feel it: the shift is here.
Business is changing.
The old strategies aren’t working.
And the online space is louder, faster, and more saturated than ever.
But here’s the truth:
There’s a massive opportunity for entrepreneurs who are ready to grow with intention,
not just hustle harder for sales.
The online knowledge economy is projected to hit $11.7 billion by 2032.
But most business owners won’t see their slice of
it—because they’re still building from burnout,
not alignment..
THE SHIFT BEGINS™ helps you:
Align your offers to what people actually want
Build systems that sell sustainably
Grow from clarity, not chaos
This is your moment to stop surviving—and start scalling with soul.
Here’s what you can expect from the
Before The
Shift Begins Challenge
You’re making some money—but it’s inconsistent, unpredictable, and nowhere near your potential.
You’re caught toggling between new ideas, funnels, or “experts”…but none of it feels like your strategy.
You feel scattered—second-guessing your offer, your pricing and whether your business is even built on solid ground.
You know you’re meant for more…but you’re stuck in survival mode instead of strategic CEO flow.
After The
Shift Begins Challenge
You’ll walk away with a scalable growth system
built around your strengths,your offer, and your current season.
You’ll have a clear 90-day roadmap that shows you:
what to sell, when to launch, and how to attract aligned leads with confidence.You’ll feel like the leader of your business again—not the bottleneck holding it back.
And you’ll know exactly how to build momentum on demand—without burning out or creating a business you secretly want to escape.
HERE'S WHAT YOU CAN EXPECT FROM THE
Before The
Shift BEGINS™...
You’re making some money—but it’s inconsistent,
unpredictable, and nowhere near your potential.
You’re caught toggling between new ideas, funnels, or “experts”…but none of it
feels like your strategy.
You feel scattered—second-guessing your offer, your pricing and whether your business is even built on solid ground.
You know you’re meant for more…but you’re stuck in survival mode instead of strategic CEO flow.
After THE SHIFT BEGINS™...
You’ll walk away with a scalable growth system
built around your strengths,your offer, and your current season.
You’ll have a clear 90-day roadmap that shows you:
what to sell, when to launch, and how to attract aligned leads with confidence.You’ll feel like the leader of your business again—not the bottleneck holding it back.
And you’ll know exactly how to build momentum on demand—without burning out or creating a business you secretly want to escape.
Everything You’ll Get When You Join
For Free! (Yep, zero. Just show up
ready.)
3 Days of LIVE Growth Strategy +
Implementation with Carrie & Heather
This isn’t just a challenge. It’s a roll-up-your-sleeves, real-time experience where you’ll map out the next 90 days of growth—aligned to your voice, your offer, and your pace. You’ll walk away with a plan that builds your business without burnout—rooted in your strengths, your season, and the strategy that actually fits.
Access to the Private Skool Community
Step into a curated circle of values-driven coaches, consultants, and creative CEOs—all navigating real growth in real time.
Inside the space, you’ll get:
Ongoing support between sessions
Bonus trainings + insights from Carrie & Heather
A community that actually feels like one—accountable, grounded, and growth-focused
This isn’t just a group. It’s the room you’ve been missing.
Daily Workshop Prompts + Action Maps
Every session includes guided worksheets and strategy sprints designed to help you turn insight into movement—right there in the room.
You won’t just learn.
You’ll implement.
And you’ll walk away with clarity locked in, decisions made, and momentum in motion.
Everything You’ll Get When You Join
For Free! (Yep, zero. Just show up ready.)
3 Days of LIVE Growth Strategy + Implementation with Carrie & Heather
This isn’t just a challenge.
It’s a roll-up-your-sleeves, real-time experience where you’ll map out the
next 90 days of growth—aligned to your voice, your offer, and your pace.
You’ll walk away with a plan that builds your business without burnout—rooted in your strengths, your season, and the strategy that actually fits.
Access to the Private Skool Community
Step into a curated circle of values-driven coaches, consultants, and creative CEOs—all navigating real growth in real time.
Inside the space, you’ll get:
Ongoing support between sessions
Bonus trainings + insights from Carrie & Heather
A community that actually feels like one—accountable, grounded, and growth-focused
This isn’t just a group. It’s the room you’ve been missing.
Daily Workshop Prompts + Action Maps
Every session includes guided worksheets and strategy sprints designed to help you turn insight into movement—right there in the room.
You won’t just learn.
You’ll implement.
And you’ll walk away with clarity locked in, decisions made, and momentum in motion.
WHAT
3-Day Virtual Challenge:
The Shift Begins
A strategic growth event for coaches, consultants, and service-based founders who are ready to align their business with where they’re really being called next. This isn’t about doing more.
It’s about building what finally fits.
WHEN
📅July 30–August 01, 2025
4–7 PM EST / 1–4 PM PST / 6–9 AM AEST (next day)
VIP Q&A: 7–8 PM EST (VIPs ask questions. Everyone’s welcome.)
NOTE: This isn’t passive watching.
It’s a 3-day, real-time decision space.
Block your calendar. Protect the room. Show up for the shift.
WHY
Because hustle alone won’t scale what you’re truly called to build. You’ll walk away with a 90-day growth map, a content system that converts, and an offer alignment strategy designed to help you grow with clarity—not chaos. This is the structure your next level has been waiting for.
WHAT
3-Day Virtual Experience:
THE SHIFT BEGINS™
A strategic growth event for coaches, consultants, and service-based founders who are ready to align their business with where they’re really being called next. This isn’t about doing more.
It’s about building what finally fits.
WHEN
📅July 30–August 01, 2025
4–7 PM EST / 1–4 PM PST / 6–9 AM AEST (next day)
VIP Q&A: 7–8 PM EST (VIPs ask questions. Everyone’s welcome.)
NOTE: This isn’t passive watching.
It’s a 3-day, real-time decision space.
Block your calendar. Protect the room. Show up for the shift.
WHY
Because hustle alone won’t scale what you’re truly called to build.
You’ll walk away with a 90-day growth map, a content system that converts, and an offer alignment strategy designed to help you grow with clarity—not chaos. This is the structure your next level has been waiting for.
WHEN WE GO LIVE
We go live each evening at 4 PM EST / 1 PM PST / 6 AM AEST (next day).
Each session runs approximately 90 minutes, followed by a 30-minute VIP Q&A.
You’ll receive reminder emails + access
to your private portal with:
Zoom links
Replays
Bonus materials
Frequently Asked Questions
❓Is this challenge live or pre-recorded?
100% live. Every session is led by Carrie + Heather in real time, with Q&A moments, interactive prompts, and breakthroughs happening in the chat daily.
❓WHEN WE GO LIVE?
We go live each evening at 4 PM EST / 1 PM PST / 6 AM AEST (next day).
Each session runs approximately 90 minutes, followed by a 30-minute VIP Q&A.
You’ll receive reminder emails + access to your private portal with:
🧿 Zoom links
🧿 Replays
🧿 Bonus materials
❓What if I can’t attend live?
No worries — replays will be available inside your challenge portal until the following Monday. VIP attendees receive extended access and bonus support.
❓Choose Your Experience?
General Admission Includes:
Access to all 3 live sessions
The Shift Begins™ Workbook
Challenge Portal + Community Access
VIP Includes Everything in General PLUS:
Private VIP Zoom room with Carrie + Heather
Daily VIP Q&A (7–8 PM EST — VIPs ask, all may attend)
Bonus Session: The Irresistible Growth Lab™
Access to replays + extra implementation tools
❓Do I need a business to join?
Not yet — but you should have the desire to grow one.
This challenge is perfect for early-stage entrepreneurs, creators, and coaches ready to build a scalable business model rooted in
clarity and strategy.
❓Will I be sold something?
Yes — we’ll be opening the doors to our Irresistible Growth Lab, a premium visibility + offer mapping intensive. But whether you join or not, the challenge itself is packed with real training and value.
❓Where do I go if I have a tech or access issue?
Inside your portal, you'll find a Support tab with all the answers. Still stuck?
Email: [email protected] and someone from our team will help ASAP.