Structure your vision. Systemize your brilliance. Scale with intention.
A 2-Day Experience to Engineer Your First $100K Growth Plan
Whether you're building your first six-figure system or realigning what already works, this isn’t about starting from scratch. It’s about building a visibility engine that finally fits how you lead.
HURRY DAY 1 STARTS IN:
Live September 10th & September 11th
6PM–9PM EST / 3-6 PM PT / 6-9 AM AEST (next day)
VIP Q&A: 8–9 PM EST (VIPs ask questions. All can attend.)
FOR THE ENTREPRENEUR WHO’S DONE
BUILDING FROM BURNOUT
Build a Business That Supports Your Vision-Not Just Your To-Do List
Join us (Carrie & Heather) for THE SHIFT BEGINS™—a 3-day immersive experience designed to help you map a scalable, Spirit-aligned growth system...
So your business stops running on duct tape, delay, and half-finished funnels and finally starts moving with clarity, structure and sustainable momentum.
FOR THE VISIONARY ENTREPRENEUR WHO’S READY TO
Build a Business That Supports Her Voice, Not Just Her To-Do List
Join us (Carrie & Heather) for The Shift Begins™—a 2-day strategic reset designed to help you map a clear, soul-aligned visibility system,
So your business stops running on hustle, guesswork, and half-finished funnels.
This isn’t about doing more.
It’s about doing it with rhythm, clarity, and strategy that reflects how you lead.
The Shift Begins™ is a 2-Day Strategic Experience
Designed to Help You Reset, Realign, and Build a Business That Feels as Aligned as It Grows
Because scaling should feel clear, not chaotic
and strategy should support your peace, not compete with it.
If You’re Ready To Stop Second-
Guessing And Finally Lead Like a CEO…
This isn’t just another “challenge.” It’s your turning point.
Here’s what we see in too many coaches, consultants, and creative experts:
You are hustling for progress—
but doing it without a clear system, or sustainable strategy.
You know you’re meant for more…
but your business still feels duct-taped together.
You're constantly toggling between overthinking, burnout, and starting over (again).
THE SHIFT BEGINS™ is your
3-day reset.
We’ll walk you through our proven growth framework so you can finally:
Get clear on what you’re building—and why it matters
Design a strategy that honors your values and your revenue
goals
Stop spinning and start scaling with focus and confidence
The best part?
This isn’t theory. It’s built for real business models, real pivots, and real momentum—whether you’re rebuilding from a plateau or preparing to rise into your next level.
The best part?
This isn’t just theory. It’s built for real businesses, real pivots, and real momentum, whether you’re in a rebuild season or gearing up for the next level.
If You’re Ready to Stop Second-Guessing and Finally Lead Like a CEO…
...this isn’t just a challenge.
It’s the strategic shift your business has been waiting for.
Here’s the truth: Most coaches, consultants, and creatives aren’t inconsistent
They’re just building without a rhythm or system that holds their brilliance.
You know you're meant for more.
But your business still feels duct-taped together…
And you’re stuck toggling between inspiration, burnout, and overthinking—again.
THE SHIFT BEGINS™ is a 2-day visibility + offer reset.
Not surface-level advice, real structure for the growth you’ve been circling.
We’ll walk you through a visibility system that finally fits how you lead, so you can:
Get clear on what you're actually building—and why it matters
Align your offers, content, and growth goals without scrambling
Create consistent momentum without running on fumes
The best part?
This isn’t theoretical.
It’s built for real pivots, real traction, and the kind of business growth that feels like you.
Whether you’re in a rebuild or ready to refine what’s already working, this is your next move.
The best part?
This isn’t just theory. It’s built for real businesses,
real pivots, and real momentum, whether you’re
in a rebuild season or gearing up for the next
level.
JOIN CARRIE & HEATHER TO...
Step Into the CEO Role Your Business Has Been Craving
With the Structure, Rhythm, and Support to Scale with Clarity, Not Chaos
Carrie Rene Thomas
CO-FOUNDER, BECOMING IRRESISTIBLE |
VISIBILITY ENGINEER | BRAND PSYCH STRATEGIST
Carrie is the creative force behind Becoming Irresistible
and the Visibility Suite™, helping women entrepreneurs
design growth systems that reflect their purpose, not
just their pressure. She blends branding, psychology,
and AI- powered strategy to help clients finally feel
seen and scalable.
Heather Rosson
CO-FOUNDER, BECOMING IRRESISTIBLE |
SYSTEMS STRATEGIST | LEADERSHIP MENTOR
Heather is the structure to Carrie’s spark, a powerhouse
strategist who helps visionary entrepreneurs turn chaos
into clear steps, systems, and sustainable momentum.
With a background in education, leadership, and team
development, she brings the roadmap to every room.
Carrie Rene Thomas
CO-FOUNDER, BECOMING IRRESISTIBLE | VISIBILITY ENGINEER |
BRAND PSYCH STRATEGIST
Carrie is the creative force behind Becoming Irresistible and the Visibility
Suite™, helping women entrepreneurs design growth systems that reflect their purpose, not just their pressure. She blends branding, psychology, and AI-powered strategy to help clients finally feel seen and scalable.
Heather Rosson
CO-FOUNDER, BECOMING IRRESISTIBLE | SYSTEMS STRATEGIST
| LEADERSHIP MENTOR
Heather is the structure to Carrie’s spark, a powerhouse strategist who helps
visionary entrepreneurs turn chaos into clear steps, systems, and sustainable momentum. With a background in education, leadership, and team development, she brings the roadmap to every room.
3 REASONS WHY YOU CAN'T MISS
Build a Business That Supports You (Not the Other Way Around)
It’s time to break the hustle loop.
This challenge helps you design a business that honors your capacity, values, and season, so you’re not choosing between peace and profit.
Turn Your Offer into a Visibility System That Converts
You don’t need more content.
You need a system that connects your message to your money, one that consistently sells the right offer to the right people without requiring you to constantly show up to push it.
Lead with Clarity, Conviction, and a Growth Plan That Fits
You already have the brilliance.
In this challenge, you’ll refine your strategy, reclaim your voice, and lead with a rhythm that works for your goals, not someone else’s formula.
What You’ll Learn During
Kickoff: The Clarity Shift™
Set the Foundation for Growth that Moves with You Before we build strategy, we start with identity. In this session, we’ll reset how you see your voice, your role as a leader, and the way clarity actually works—so you stop waiting for permission and start building from conviction.
You’ll learn:
The 3 internal patterns that sabotage momentum (and how to shift them fast)
Why you’ve been circling clarity—and what to do instead
How to plant your flag with one offer, one message, and one clear growth path
You’ll walk away with a visibility mindset reset and the foundational shift that unlocks everything else. Because when clarity lands, strategy sticks.
Unlocking the Growth Grid:
Map Your 6-Figure Ecosystem
On Day 1, we’ll walk you through the real engine behind sustainable revenue in purpose-led businesses—and uncover where you’ve been unintentionally leaking money, energy, and momentum.
You’ll learn:
Identify the 3 core drivers of your growth system
Pinpoint where your content and offers are misaligned (and exactly how to fix it)
Apply the new economy rules for building trust faster—with less noise
You’ll walk away with a custom Growth Grid Map™— so you know exactly what to focus on next... and what to finally release.
Offer Engineering:
Make It Irresistible
On Day 2, we step into the strategy lab to break down the anatomy of offers that actually convert—without over-delivery, burnout, or guesswork.
You’ll learn how to take what you already do…
and dial up the desire, clarity, and value.
You’ll get:
The Irresistible Offer Filter™—so you never second-guess your price or positioning again
Real-time offer tune-ups that show you what works and why
A proven framework to test, tweak, and confidently scale your signature solution
Walk away with a custom growth map that shows you exactly what to focus on next, and what to ignore.
Systems That Sell
While You Sleep
This is where we help you step into CEO mode.
You’ll learn how to set up visibility + nurture
systems that sell for you, even when you’re offline,
unplugged, or focused on other things.
We’re covering:
Content that builds demand without burning
you out
Automation that still feels human
Tools + templates to make your back-end do
the heavy lifting
By the end of Day 3, you’ll see exactly how to run a
business that grows without you carrying all of it on
your back.
The Alignment Shift:
Decide, Lead, Expand
This final day is about integration. We’re bringing everything together- offers, systems, content, and mindset- so you can move forward with clarity, confidence, and conviction.
What we’ll cover:
Visibility vs. Leadership (and how to do both)
Scaling with intention, not stress
Creating a bold, aligned growth plan for the
next 90 days
You’ll leave this day not just inspired, but activated.
Clarity & Mapping
Day 1 is about being honest with your energy, your offer, and the system (or lack thereof) that has been running your business.
We’re going to map your Growth Grid™ so you can finally stop guessing and start building visibility that actually leads somewhere.
6:00 PM Welcome + Growth Grid Overview
• Meet Carrie + Heather + walkthrough of your Growth Grid
• Reset visibility expectations and ditch “just post more” advice
• Ground into why rhythm matters more than hustle
6:30 PM Visibility Engine Audit
• Discover your “visibility bottlenecks”
• See where your current content + offers are disconnected
• Identify where energy is leaking—and where it’s landing
7:15 PM Build Your Growth Grid Map
• Map your visibility strategy to your actual season + offer
• Define your Growth Path: one offer, one message, one mechanism
• Learn how to shift from scattered to strategic (without ghosting your gifts)
8:00 PM Live Coaching (All Are Welcome)
• Join us live for clarity check-ins, Growth Grid feedback, and final takeaways from the day.
• At 7 PM, VIPs step into the coaching circle for visibility audits, personalized momentum strategy, and direct Q&A with Carrie + Heather
(Everyone can attend. Only VIPs may ask questions.)
Strategy & Systems
Now that you’ve identified the gaps, it’s time to design the system that carries your voice and presents your offer with ease.
Today, we transition from scattered effort to structured momentum, with a visibility engine designed to scale with ease, not pressure.
6:00 PM EST Offer Engineering Kickoff
• Learn the real reason your offer may not be converting
• Stop relying on “hype language” and shift into clarity-led positioning
6:30 PM EST The Irresistible Offer Filter
• Run your offer through our 3-part framework
• Adjust your price, structure, and container to align with what your audience is really buying
7:15 PM EST Visibility-to-Revenue Map
• Turn content into clients with a mapped Visibility Path
• Learn the rhythm behind revenue that doesn’t rely on adrenaline
• Build a weekly visibility system that reflects you
8:00 PM EST Live Coaching (All Are Welcome)
• Clarify your 90-day growth plan, get final questions answered, and close the challenge with confidence and peace
• At 7 PM, VIPs receive targeted coaching—including lead magnet reviews, CTA tune-ups, and full Growth Grid feedback with Carrie + Heather
(Open to all for observation. VIPs receive coaching.)
Systems That Sell
While You Sleep
This is where we help you step into CEO mode.
You’ll learn how to set up visibility + nurture
systems that sell for you, even when you’re offline,
unplugged, or focused on other things.
We’re covering:
Content that builds demand without burning
you out
Automation that still feels human
Tools + templates to make your back-end do
the heavy lifting
By the end of Day 3, you’ll see exactly
how to run a business that grows
without you carrying all of it on
your back.
The Alignment Shift: Decide, Lead, Expand
This final day is about integration. We’re bringing everything together- offers, systems, content, and mindset- so you can move forward with clarity, confidence, and conviction.
What we’ll cover:
Visibility vs. Leadership (and how to do both)
Scaling with intention,
not stress
Creating a bold, aligned growth plan for the next 90 days
You’ll leave this day not just inspired, but activated.
THE REAL QUESTION IS...
How Long Are You Willing to Build Without a System That Reflects You?
Take a look around…
Whether you're a coach, consultant, or service-based founder
You already know something’s shifting.
Business is noisier. Visibility is harder.
And hustle isn’t cutting it anymore.
But here’s what’s also true:
**There’s a massive opportunity right now for women who stop building from burnout
And start building with rhythm, not reaction.**
You don’t need to chase trends to stay relevant.
You don’t need to post 24/7 to be seen.
You need a structure that supports your voice,
your energy and your growth goals.
THE SHIFT BEGINS™ helps you:
Align your offer with the content that actually leads to conversions.
Create a visibility rhythm that supports your capacity, not just your calendar.
Build from strategy, not survival.
This is your moment to stop circling clarity and step into a structure that scales with soul.
Here’s what you can expect from the
Before The
Shift Begins Challenge
You’re making some money—but it’s inconsistent, unpredictable, and nowhere near your potential.
You’re caught toggling between new ideas, funnels, or “experts”…but none of it feels like your strategy.
You feel scattered—second-guessing your offer, your pricing and whether your business is even built on solid ground.
You know you’re meant for more…but you’re stuck in survival mode instead of strategic CEO flow.
After The
Shift Begins Challenge
You’ll walk away with a scalable growth system
built around your strengths,your offer, and your current season.
You’ll have a clear 90-day roadmap that shows you:
what to sell, when to launch, and how to attract aligned leads with confidence.You’ll feel like the leader of your business again—not the bottleneck holding it back.
And you’ll know exactly how to build momentum on demand—without burning out or creating a business you secretly want to escape.
HERE'S WHAT YOU CAN EXPECT FROM THE
Before The
Shift BEGINS™...
You’re showing up, but it still feels like no one’s seeing (or buying).
You’ve tried the templates, the funnels, and the gurus. But none of it fits you.
You keep tweaking your offer, second-guessing your price, and wondering if it’s even working.
You’re not lazy, you’re just tired of building without a rhythm or roadmap.
After THE SHIFT BEGINS™...
You’ll walk away with a visibility system that mirrors your voice, energy, and season.
You’ll know exactly how to align your content to your offer and make it convert.
You’ll stop ghosting your business and start leading it with structure and clarity.
You’ll finally feel supported, seen, and clear about the next 90 days of sustainable growth.
Everything You’ll Get When You Join
For Free! (Yep, zero. Just show up
ready.)
3 Days of LIVE Growth Strategy +
Implementation with Carrie & Heather
This isn’t just a challenge. It’s a roll-up-your-sleeves, real-time experience where you’ll map out the next 90 days of growth—aligned to your voice, your offer, and your pace. You’ll walk away with a plan that builds your business without burnout—rooted in your strengths, your season, and the strategy that actually fits.
Access to the Private Skool Community
Step into a curated circle of values-driven coaches, consultants, and creative CEOs—all navigating real growth in real time.
Inside the space, you’ll get:
Ongoing support between sessions
Bonus trainings + insights from Carrie & Heather
A community that actually feels like one—accountable, grounded, and growth-focused
This isn’t just a group. It’s the room you’ve been missing.
Daily Workshop Prompts + Action Maps
Every session includes guided worksheets and strategy sprints designed to help you turn insight into movement—right there in the room.
You won’t just learn.
You’ll implement.
And you’ll walk away with clarity locked in, decisions made, and momentum in motion.
Everything You’ll Get When You Join
For Free! (Zero dollars. Just bring your brilliance.)
2 Days of LIVE Strategic Mapping + Support with Carrie & Heather
This isn’t another training or “visibility sprint.”
It’s a 2-day reset designed to help you map your first $100,000 growth system, without burning out or neglecting your unique gifts.
You’ll walk away with:
A growth plan built around your offer, energy, and voice
The structure to move with peace, not pressure
Access to the Private Skool Community
Join our curated space for founders, coaches, and creators who want to grow with soul, not just scale with stress.
We’ll be there with pop-up trainings, bonus drops, and daily Q&A threads to keep your momentum moving.
Action Maps + Daily Implementation Prompts
Every session includes worksheets and strategy tools to help you take real action, not just take notes.
You’ll make decisions, refine your message, and begin building a visibility system that you can finally sustain.
WHAT
The Shift Begins™
2-Day Visibility & Growth Reset
A visibility-aligned strategy experience for values-driven women ready to clarify, simplify, and scale.
WHEN
September 10–September 11, 2025
6–9 PM EST / 3–6 PM PST / 6–9 AM AEST (next day)
VIP Coaching at 7PM EST (both days) Replay access included for all registrants.
NOTE: Mark your calendar. We’re building systems—not just strategy.
WHY
Because showing up shouldn’t mean
burning out.
You’ll walk away with a mapped visibility plan, aligned messaging, and a growth container that finally fits.
Frequently Asked Questions
Is this challenge live or pre-recorded?
100% live. Every session is led by Carrie + Heather in real time, with Q&A moments, interactive prompts, and breakthroughs happening in the chat daily.
When do we go LIVE?
We go live each evening at 6:00 PM EST / 3:00 PM PST / 6:00 AM AEST (the next day).
You’ll receive reminder emails + access to your private portal with:
- Zoom links
- Replays
- Bonus materials
What if I can’t attend live?
No worries — replays will be available inside your challenge portal until the following Monday. VIP attendees receive extended access and bonus support.
Choose Your Experience?
General Admission Includes:
Access to all 3 live sessions
The Shift Begins™ Workbook
Challenge Portal + Community Access
VIP Includes Everything in General PLUS:
Private VIP Zoom room with Carrie + Heather
Daily VIP Q&A (9-10 PM EST — VIPs ask, all may attend)
Bonus Session: The Irresistible Growth Lab™
Access to replays + extra implementation tools
Do I need a business to join?
Not yet — but you should have the desire to grow one.
This challenge is perfect for early-stage entrepreneurs, creators, and coaches ready to build a scalable business model rooted in
clarity and strategy.
Will I be sold something?
Yes — we’ll be opening the doors to our Irresistible Growth Lab, a premium visibility + offer mapping intensive. But whether you join or not, the challenge itself is packed with real training and value.
Where do I go if I have a tech or access issue?
Inside your portal, you'll find a Support tab with all the answers. Still stuck?
Email: [email protected] and someone from our team will help ASAP.
Copyrights 2025 | Becoming Irresistible™ | Terms & Conditions